These questions can determine the interest level of your potential customers as well as what they think of the process so far. Customer satisfaction surveys can take on several different forms and structures based on each unique business. You just finished a job for a new client. … Newsjacking is the art of injecting your ideas into a breaking news story, therefore making your ideas relevant to your fans while generating tons of social media engagement! It also creates a feeling of collaboration between your company and your fans. Start a conversation about using your product/service. You should make sure to reply to their comments to let them know you care about what they have to say, and you should reach out to them directly and ask for their input. Before moving on to additional points, you need to define the purpose of Facebook as it relates to your consulting business. All Rights Reserved. Photographer Nikki Closser was able to book 3 new clients, for $5500 in sales, with a $250 targeted ad; Nohohon Tea achieved their highest sales day on record, targeting tea lovers within a 10-15 mile radius of their store; and Like a Local Tours saw a 3X increase in revenue. Sports fans? Youâll also find âInterestsâ under âDetailed Targeting.â This is where you can specify an audience that is specific to your brand or product. How asking questions affect your Social Media engagement. Often, your most valuable potential customers are your existing customers. By doing this, you know exactly what they want from your brand! 2. After all, if you have a brick and mortar store or offer an in-person service, itâs really only people that are nearby that will be able to take advantage of your services. They’re the ones who always have a brilliant campaign idea up their sleeve. If you sell engagement rings, then you may want to narrow down your target age to 26-29-year olds in relationships to make sure youâre hitting the most relevant audience. Every month, businesses exchange more than 20 billion messages with people on Messenger.. Messaging is now a preferred way to talk to a business when it comes to customer service. Go to your Facebook Page Insights and select âPeople.â You can sort to see not only where all of your followers live, but where your most engaged followers live too. But how can you know if youâre targeting the right audience? Youâll also find age and gender information, which will come in handy when we get to some of the other questions in this post! The ones who use human insights to make sure their messaging hits the mark. This is a game-changer when it comes to connecting curious customers with the answers on your website. Get the latest insights on consumers’ Facebook behavior in our 2017 Facebook UGC Benchmark Report. If that customer comes back to you weeks later and brings a friend or two, isn’t that more valuable than a single, initial sale? This is what your website is for - a tool for you to run your business that answers questions and guides visitors to take a specific action (if your website isn’t doing that, we should talk).. The insights from real-time customer conversations can inform every part of your marketing. So be sure to think about who the buyer will be. Iâm 35!!!â? In business, some companies live by the old adage: If you build it, they will come. This new update went live to more than 500 million Facebook users and can be used to get recommendations from your friends, see opinions of people in a poll, and share your own opinion on questions posted. A few of the popular survey methods use a variety of questions to develop overall customer satisfaction metrics such as a Customer Satisfaction Score (CSAT), Customer Effort Score (CES), or a Net Promoter Score (NPS). If this is the case, think about whether you want to invest in ads in different languages. But now you want to make your first impression go from good to great. Share your experience with us in the comments or join the conversation in the Animoto Social Video Marketing Community on Facebook. Youâll likely be doing some of each with your Facebook advertising efforts. / The Top 10 Questions Your Customers Ask. What targets have you found the most success with? To ask a basic question, follow these steps: Click the Ask Question link in your Publisher of choice. Have you used targeted advertising on Facebook already? Fandango. Customer interviews are a powerful tool to conduct market research for a small business. How to Find Potential Clients on Facebook in 7 Steps Define Your Goal. You can effectively engage your audience by asking them questions. The ad managers for Facebook, Instagram, and LinkedIn, let you get incredibly granular with their targeting. So as you adjust your target audience, just be sure to keep an eye on your Estimated Daily Results. There’s a reason why influencer marketing and influencer marketing platforms have become so popular: the key to being successful on any social media network is to engage with your fans and followers. But, with the power of Facebook’s social graph, you create an average of 130 potential new customers when one user likes you. Not sure where to find this information? This trend offers an opportunity to use Facebook Messenger for business. For these types of businesses, itâs fine to leave a broader age bracket and focus on other methods of targeting. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. If you are targeting people in different languages, just be sure that all of the text in whatever video or image youâre sharing matches the language youâre targeting. By doing this, you know exactly what they want from your brand! IMPORTANT NOTE: I wasnât kidding when I said Facebook allows marketers to get incredibly granular with their targeting! Look at past sales records. 15 Safe Questions to Ask Potential Customers. If you have an ecommerce business, local targeting can still be effective. Selling a product that targets a very specific age groupâthink t-shirts that say something like âWoohoo! What are they interested in? Questions that Will Impress Your New Clients. You can ask them from the Publisher in your Profile, the Publisher on your Home page, and the Publisher on your Group Home pages. Save my name, email, and website in this browser for the next time I comment. You need to ask the right customer feedback questions to find out. Super-targeted ads are great, but not when your target is so specific that it only encompasses a handful of potential viewers. This can be a purely a fun question, or one used to compare products and services and get some insight on your audience’s preference. Figured out where your target audience is located (be sure to take notes!)? When you check your Facebook insights, you may be surprised to find that a large portion of the people that are engaging with your content speak a different language. Do a little research. Check out the video below for three examples of local businesses that used Facebook ads, created with Animoto, to target within their local areas. Deliver your content. Conclusion: How to use insights from market research questions. Make that into a blog post. Use analytics to time and target your posts. ... Now the truth is you will need to prepare for each and every visit you make with a potential customer. is from … You can even ask fans a simple yes or no question. Custom questions allow you to get answers to the questions that are most important to your business or organization. People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. From resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. First things first, where are your customers located? It’s a quick way to engage with your audience and perhaps learn about what’s working well and what could be changed to better serve your customers. Product Questions to Ask Throughout Your Product Development Life Cycle You can also define a âCustom Audience,â based on an email list, to target or exclude folks that you know have purchased from you, or you can use the Facebook Pixel to target or exclude people that have visited your website. General social media questions 1. To learn more, check out our complete guide to Instagram Story ads. How many people are on social media? Technophiles? Again, this is a great way to get feedback about your product/service and let your fans know that you care about their opinion, but you can also ask about relevant topics that within your industry. What is the most popular social media platform? Don’t worry, we can help! If youâre targeting people on mobile devices, itâs important to think about the way your ad is structured. 1. So you’ve created a Facebook Fan Page and you’ve acquired some fans. Fashionistas? Chat & Messages I try add custom questions and reply, However,I can't save custom question. This is a great way to find out what your fans are thinking about and to get new ideas. Also, note that itâs helpful if whatever website you might link to for additional information is also in that language. Do you think theyâre browsing on their mobile devices or on their computers? Here is an interesting observation by Sales Hacker: when your likely You can also run ads on Instagram Stories. You likely already know the average age of your customer or potential customer. 2. Have we met your expectations? This expands the Questions … Make sure with our list of the 10 best questions to ask your Facebook fans: 1. This is a great way to get feedback about your product/service and let your fans know that you care about what they think. ... write out the top 10 frequently asked questions from your customers. This type of question is a form of newsjacking. If people are watching on a small screen, you need to make sure any text is large and legible, and note that a square video ad will take up 78% more space on their device than a landscape one. 2. Find answers to your top questions and get the most out of Facebook for Business. – Understanding expectations is critical in order to meet those expectations. Use this list of 75 customer feedback questions to address every part of your business, from customer service to market research. ” or “ How long have you been using social media? You can also target your audience according to âBehaviors,â including purchase behaviors and intents. Selling a product with a broader age range? Lengthy questions can be ignored due to short attention spans or cause confusion due to more room for different interpretations. While a neutral response might indicate the need for strategic adjustments, responses at either end of the spectrum reveal the most impactful moments in the customer journey . © 2021 Mavrck. – Knowing what gives a customer that precious good-feeling glow is key to making sure they become repeat customers. Mostly both? Avoid asking about two topics at once or asking multiple questions on one topic. The next step is to think about how old they are. The most common approach to deliver content to your readers is to use email. Stack Exchange Network. You can also set up Facebook Messenger to send an order receipt to your client’s customer after they complete a purchase. The Facebook Ads Manager lets you get really specific with age or go broader. However, be sure you take the time to think about what you ask and how you ask it. Again, itâs important to keep your audience in mind when putting together the creative and messaging for your ad. It’s some of your best work. For interview questions around evaluating or comparing tradeoffs between different features or decisions, the Facebook interviewer wants to see that your decision is grounded in data. © 2021 Animoto Inc. All Rights Reserved. Do many of your sales come from the same cities? But instead of targeting an audience where you live, think about the locations where people are likely to live that will buy your product. It shows frequently asked questions to make it easier for people to start a . Now itâs time to start thinking more deeply about your customersâ demographics. Use the Facebook Business Help Center as your resource for tips, troubleshooting and guides on how to get the most out of Facebook Tools. According to Digital Trends, more than 50% of Facebook users connect to the site only on mobile.So when running your campaigns, you need a high-converting, mobile-friendly landing page. Then, create ten short videos with each point or tip, as well as 10 image quotes,” she said. Last but not least, think about whether you are looking to reach your current customers or new customers with your ad. Did you know that you could target ads according to type of device and platform? Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Contact support or explore the help center to get answers to your top questions. influencer marketing and influencer marketing platforms have become so popular. The last section of this blog article will look at questions to ask your prospective client about how they engage with their customer.So far you have discovered what the message should be and who the message should be for. For instance, the average age for getting engaged in the United states is in the late-20s. Facebook is making good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. You’ll also find “Interests” under “Detailed Targeting.” … Frequently asked questions -> Custom Questions feature, I can't save question. ... can be useful to your company when you are developing your product/service and want to collect ideas directly from your customers. Questions should be short and simple so that they can be easily read and processed. They can help you manage your sales funnel by letting you know what you need to do next—or whether you should move on for now. Are your customers mostly male? Facebook makes it easy to narrow down by all sorts of interests. Spectacular marketers are the ones who are always asking the right marketing questions. You can target people that have identified as either of these genders through the Ads Manager. Asking the right way and keeping a strategy in mind will help you get the most out of your customer feedback questions.  Brian Peters from Buffer dives into this in his article on Square vs. Landscape Video â $1.5K Worth of Experiments: Hereâs How They Compare. To add custom questions to your Instant Form. How to Add Qualifying Questions to Your Facebook Lead Ads by Stefan Des on Social Media Examiner. In Facebook Ads Manager, youâll find âDemographicsâ under âDetailed Targeting,â and it refers to everything from education to financial factors like income and net worth, whether or not they own a home, when they were born, when they were married, whether theyâre in a relationship, their family status, politics, where they work and what they do at their job. The comments and feedback they generate will provide further insight about your audience and can create a dialogue about your brand between you and your fans. Connect with your fans on something other than what you’re trying to sell, or get their opinion on something new that your brand wants to try. As a consultant, Facebook should be a way for you to build an audience who will actually buy from you. Scale questions are designed to register how positively or negatively your customer reacted to the overall shopping experience and to various touchpoints along the way. As of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%. If youâre selling something exclusive to iOS or to Android you can even specify âSpecific Mobile Devices & Operating Systems.â. Ask them a couple of these questions, and your clients will be thrilled with your customer service: 1. Make sure with our list of the 10 best questions to ask your Facebook fans: Because who doesn’t love playing Mad Libs? Asking your fans what they’re up to on holidays or how they’re reacting to something on the news is valuable without being exclusively focused on promoting your brand. The abandoned cart messages help merchants communicate better with potential customers, and build a relationship between the customer and merchant. Will it be the person that is using your product or might it be someone thatâs buying your product as a gift? And that inevitably means evaluating the net benefit to the company. Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts. Are you taking advantage of your fans’ social influence? I am an admin of a Facebook business page and I've enabled "Help people start a conversation with your Page" feature. This may seem like an obvious question, but your target may actually be the opposite of what you think, depending on the goal of your campaign. Facebook unveiled the new question tool on March 24th, which presents a great opportunity for businesses to survey Facebook users and get valuable feedback. What do you do now? Are you taking advantage of your fans’ social influence. Looking to target gamers? Now you will learn about what tools might be best for your prospect to engage their customers. Being able to target people right in the vicinity of your place of business is incredibly powerful. How are we doing? When a person clicks your lead ad on Facebook or Instagram, they'll see a form that's already filled with the contact details they've opted to share on Facebook, like their name and email address. Receipt messages. In Facebook Ads Manager under âPlacementsâ you can choose where your ads will show up. If youâre targeting an audience that doesnât know who you are or what your business is, you may have to explain a little more than you would if you were targeting an audience of people that are already customers or fans. This type of question is perfect for engagement, not just between your brand and its fans, but also between the fans themselves and is a surefire strategy to gain valuable insight. This type of question can be useful to your company when you are developing your product/service and want to collect ideas directly from your customers. Where do the bulk of people that are following you on Facebook live? Why Use Questions in Lead Ads? Are you asking engaging questions? What do they expect? You can ask Questions from multiple places on Facebook. The highest click thru, according to Sure Payroll. Whether your customers expect fast delivery or 24/7 customer support, knowing what they want from you is half the battle. Two key rules for asking questions on Facebook include precision and simplicity. The 'hidden social network' that is 40x better for acquiring new customers than Facebook and Twitter (page #15) The tool you NEED to boost customer retention (that's 5-25x more affordable than acquiring new customers) (page #32) For instance, people of all ages may enjoy cooking. Mostly female? Use this opportunity to surprise users or share interesting information either about your product/service or something relevant to your industry or demographic. Instagram? The answers to SCOPE Questions are fact-based, and are easy for the customer: “ How many people did your last campaign bring into your funnel? Whichever you choose, be sure your ad includes the right messaging for the audience youâre targeting. That being said, it is important to note that if you get too granular it will cut down on your reach, which will adjust as you set up your ad in Ads Manager, as you can see in the image above. Otherwise it can make for a pretty confusing experience and your message can get lost in translation (pun intended!). 23 expert tips to reach more customers on Facebook. But, if you donât, using Facebook Insights, as we did above, can also be helpful. Finally, its best to avoid sounding like a robot or sounding like you are only interested in selling your product or service. Weâve put together 8 questions that can help you narrow down an optimal audience for targeting with Facebook ads. Are your potential customers likely to be on Facebook? You want to ask the right kind of questions so encourage your fans to engage. Begin creating an Instant Form for your lead ad. But like anything else in Customer Development, you need to be able to measure the success of your questions.
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